elimather May 23, 2012 Collaborative Consumption, the way of the future. This blog is about the Sharing Economy. This relatively new paradigm of buying, renting, sharing and using tangible things is projected, by some, to disrupt our existing way of life. Others dismiss it as an isolated and passing fad. My personal opinion lies somewhere in between. Beyond my academic interest in the topic, I am personally invested in that I rent my own car through the peer-to-peer carsharing platform RelayRides. Future blog posts will detail my good and bad experiences as both a supply and demand side member of the two-sided network.