Intro

I am working on a new product. This is the first post where I will share how I am applying the product manager set of tools covered in General Assembly’s course on Product Management. Because I am early in my product discovery phase I will outline the broader perspective of my approach through the lenses of the product life-cycle and the product development life-cycle.

Product Lifecycle

The Product Life-cycle

Development

Currently, my product is in the development stage.

At this early point, I am conducting a market opportunity assessment. My approach is to use the opportunity assessment process outlined by Marty Cagan of the Silicon Valley Product Group from his book, “Inspired: How to Create Products Customers Love.”