Product Management: Needs, Features & Benefits


Last week I began General Assembly’s course on Product Management. Gopal Shenoy is leading the class as our instructor offering personal accounts, and lessons gleaned from many years as a product manager. ¬†After each class our assignment is to write a blog post on the topic of the previous class. Given that the 10 week course meets twice a week this is my first of nearly 20 blog posts.

First up: Features, vs. Benefits. This post builds upon teamwork done in class, instructor feedback, and industry authority perspectives. In our first class exercise my team considered building a new photo sharing app. (I know, huge market need right?? *Sarcasm* ) We were able to generate a list of needs, features and benefits given a set of personas. What was the process we used?

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