Last week I began General Assembly’s course on Product Management. Gopal Shenoy is leading the class as our instructor offering personal accounts, and lessons gleaned from many years as a product manager. After each class our assignment is to write a blog post on the topic of the previous class. Given that the 10 week course meets twice a week this is my first of nearly 20 blog posts.
First up: Features, vs. Benefits. This post builds upon teamwork done in class, instructor feedback, and industry authority perspectives. In our first class exercise my team considered building a new photo sharing app. (I know, huge market need right?? *Sarcasm* ) We were able to generate a list of needs, features and benefits given a set of personas. What was the process we used?